Sell Gift Cards, Specialty Foods, and Merchandise
Directly From Your Restaurant Website

Takeout Button® includes a built-in online shop so you can sell gift cards, packaged products, and branded merchandise shipped anywhere in the country — one site, one dashboard, no extra platform.

Secure checkout • No marketplace commissions • Direct deposit

Explore Shop Demo

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The online shop works as a standalone addition to your ordering platform — and pairs naturally with online ordering and catering if you want to run all three revenue channels from one place.

Why Restaurants Add an Online Shop

Restaurant gift cards sold online as a high-margin revenue stream

Gift Cards Drive Revenue Without Food Cost

Gift cards are one of the highest-margin items a restaurant can sell. Customers pay upfront, and many are never fully redeemed — pure revenue with no food cost or labor attached.

Packaged restaurant products shipped nationwide beyond local delivery zone

Expand Beyond Your Delivery Radius

Online ordering serves your local neighborhood. Your online shop can reach anywhere in the country. Specialty sauces, packaged desserts, and branded products can ship to customers who discovered you online but can’t visit in person.

Online shop integrated into restaurant website with no separate platform

No Separate Website or Platform Needed

Your shop lives inside your existing Takeout Button® ordering site. Customers stay on your restaurant’s website — no redirect to a third-party marketplace, no extra platform to manage. Don’t have a website yet? Our restaurant website design service builds one with the shop, ordering, and catering already integrated.

Restaurant team fulfilling online shop orders on their own schedule

You Handle Fulfillment on Your Terms

Simple Fulfillment, Zero Middlemen — Orders arrive in your dashboard with lead times you set. Your team ships when ready. No third-party fulfillment fees, no delivery-window pressure from a marketplace.

What Restaurants Typically Sell Through the Online Shop

The shop system is simple by design — ideal for products
your kitchen already makes or items your brand already sells.

Gift Cards

Digital or physical, sold and delivered online or via mail

Packaged Food Products

Sauces, spice blends, jams, specialty items

Baked Goods

Cakes, cookies, chocolates, packaged desserts

Branded Merchandise

Apparel, mugs, branded accessories

Meal Kits

Pre-portioned ingredients shipped to customers

Specialty Beverages

Bottled drinks, coffee blends, mixers

The shop does not include inventory management. It works best
for products your team produces in-house rather than items
that require external stock ordering.

See an Online Shop in Action

Explore Shop Demo

How Shop Orders Work From Purchase to Shipment

1

Customer Shops on Your Website

Customers browse your shop, choose products, and purchase directly on your restaurant’s website.

2

Instant Order Confirmation

Customers receive an email confirmation immediately with full order details.

3

Your Team Gets Notified Instantly

Your staff receives a text and email alert the moment an order is placed, so nothing slips through.

4

You See All Orders in One Place

Every shop order is stored in your dashboard alongside your food and catering orders for easy tracking.

5

Payment Lands in Your Account

Payments are processed securely and deposited directly into your bank account without delay.

6

You Ship on Your Schedule

Your team prepares and ships the order when ready — you set the lead times and control the fulfillment process.

One Platform. Three Revenue Channels.

Takeout Button® brings together your online ordering system, catering
management, and online shop in one place. Restaurants don’t need to
manage three separate platforms or log into three separate dashboards.
Your daily orders, advance catering requests, and product sales all
flow through the same system — with consistent branding and one
unified customer experience.

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Trusted by restaurants nationwide

La Teresita — Takeout Button restaurant client
Mio's Grill & Cafe — Takeout Button restaurant client
Nonna's Kitchen — Takeout Button restaurant client
  • “Being able to take gift card sales online has been a huge improvement for us. The Takeout Button team had us set up and ready to go quickly.”
    M. Conley – Nonna’s Kitchen owner, New Hampshire
Nonna's Kitchen owners celebrating online gift card sales with Takeout Button

FAQs on Online Shop System

Restaurants can sell merchandise, gift cards, packaged food items, sauces, apparel, and other non-food products directly through their website.

Yes. The Online Shop System works alongside Takeout Button® online ordering and catering, allowing restaurants to manage food, catering, and merchandise sales in one place.

The Online Shop System is designed to work as part of the Takeout Button® platform alongside online ordering or catering. If you’re not yet using Takeout Button® for ordering, a strategy call is the best way to find the right starting point for your
restaurant.

The Online Shop System currently supports shipping for merchandise
and gift cards. If you need local pickup for shop items, mention that
during your strategy call, and we’ll discuss what’s possible for your setup.

The shop system does not include a full inventory management system.
It works best for products your kitchen or team produces in-house —
like gift cards, packaged sauces, or specialty baked goods — where
inventory is managed manually or in small quantities.

Shipping is paid by the customer at checkout. You set your own shipping rates based on your products and preferred carriers.

Standard merchant processing rates apply through your connected payment account.

Yes. The platform includes a built-in promotion feature where you can create discount codes directly from your dashboard.

See How the Online Shop Works for Your Restaurant

Try the interactive demo or book a strategy call to see how
adding a shop fits your current setup.

Explore Shop Demo Book a Strategy Call