Sell Gift Cards, Specialty Foods, and Merchandise Directly From Your Restaurant Website

Takeout Button® adds a branded online shop for gift cards, sauces, coffee, desserts, apparel, and more — all managed from the same dashboard as your restaurant orders.

Secure checkout • No marketplace commissions • Direct deposit

Explore Shop Demo

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The online shop works as a standalone addition to your ordering platform — and pairs naturally with online ordering and catering if you want to run all three revenue channels from one place.

Why Restaurants Add an Online Shop

Restaurant gift cards sold online as a high-margin revenue stream

Gift Cards Drive Revenue Without Food Cost

One of the highest-margin items you can sell. Customers pay upfront, and many gift cards are never fully redeemed — revenue with no food cost attached.

Online Shop System for Restaurants: Sell Directly from Your Website

No Separate Website or Platform Needed

Your shop lives inside your existing Takeout Button® site — no third-party redirect, no extra platform. Need a site? Our website design service builds one with shop, ordering, and catering integrated.

Packaged restaurant products shipped nationwide beyond local delivery zone

Expand Beyond Your Delivery Radius

Online ordering serves your neighborhood; your shop reaches the whole country. Ship sauces, packaged desserts, and branded goods to customers who found you online but can’t visit.

Restaurant team fulfilling online shop orders on their own schedule

You Handle Fulfillment on Your Terms

Orders land in your dashboard with lead times you set, and your team ships when ready. No third-party fulfillment fees, no marketplace delivery-window pressure.

What Restaurants Typically Sell Through the Online Shop

The shop system is simple by design — ideal for products your kitchen already makes or items your brand already sells.

Gift Cards

Digital or physical, sold and delivered online or via mail

Packaged Foods

Sauces, baked goods, and meal kits your kitchen already makes.

Merchandise

Branded apparel, mugs, and accessories.

Specialty Items

Coffee blends, or small-batch products unique to your restaurant.

One Platform. Three Revenue Channels.

Your online ordering, catering, and shop run in one system — no juggling three platforms or three dashboards. Daily orders, catering requests, and product sales flow through the same branded experience.

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Simple to Manage, Start to Shipment

Every order stays inside the same dashboard you already use for online ordering and catering.

Trusted by restaurants nationwide

La Teresita — Takeout Button restaurant client
Mio's Grill & Cafe — Takeout Button restaurant client
Nonna's Kitchen — Takeout Button restaurant client
  • “Being able to take gift card sales online has been a huge improvement for us. The Takeout Button team had us set up and ready to go quickly.”
    M. Conley – Nonna’s Kitchen owner, New Hampshire
Nonna's Kitchen owners celebrating online gift card sales with Takeout Button

FAQs on Online Shop System

Restaurants can sell merchandise, gift cards, packaged food items, sauces, apparel, and other non-food products directly through their website.

Yes. The Online Shop System works alongside Takeout Button® online ordering and catering, allowing restaurants to manage food, catering, and merchandise sales in one place.

The Online Shop System is designed to work as part of the Takeout Button® platform alongside online ordering or catering. If you’re not yet using Takeout Button® for ordering, a strategy call is the best way to find the right starting point for your
restaurant.

The Online Shop System currently supports shipping for merchandise
and gift cards. If you need local pickup for shop items, mention that
during your strategy call, and we’ll discuss what’s possible for your setup.

The shop system does not include a full inventory management system.
It works best for products your kitchen or team produces in-house —
like gift cards, packaged sauces, or specialty baked goods — where
inventory is managed manually or in small quantities.

Shipping is paid by the customer at checkout. You set your own shipping rates based on your products and preferred carriers.

Standard merchant processing rates apply through your connected payment account.

Yes. The platform includes a built-in promotion feature where you can create discount codes directly from your dashboard.

Ready to Start Selling Beyond the Menu?

  • Gift Cards
  • Merchandise
  • Specialty Foods
  • Nationwide Shipping

See the interactive demo or book a strategy call to find where a shop fits your setup.

Explore Shop Demo Book a Strategy Call